Jean Michel Diaz
Jean Michel Diaz

Driving an agile corporate culture with change management

Many teams and sometimes entire companies are caught in the hamster wheel: Although everyone is kicking hard, things are not going well. The reasons for this can be varied. In this article we want to introduce you to a framework with which you can free yourself from the hamster wheel and use the potential of your employees to initiate a sustainable cultural change. This is how you create an agile corporate culture.

We are pleased to present this article to you in cooperation with our partner “Denkerprise® - the Thinker Enterprise”To be able to present. Just like us, Denkerprise has dedicated itself to the mission of creating agile corporate cultures through sustainable cultural change (keyword “agilization”) that are competitive in today’s VUKA world. Behind Denkerprise stand with Dr. Knut Menzel and Bert Rother BA are two experienced coaches who specialize in agility and change management.

What does systemic constructivist work in the context of a change mean?

personal responsibility

As part of a cultural change or change, this means working across hierarchies and across departments in order to maintain the maximum degree of cooperation and personal responsibility of all employees involved. This creates efficiency and, above all, synergy that optimally position the organization on the market in competition.

Systemic constructivist work in the context of a change is generally not advice. Rather, it is support for individuals or groups to derive a solution through self-reflection. Because only one is an expert in change: the customer himself. This is why this approach is often classified as “helping people to help themselves”. 

At this point at the latest it becomes clear why this approach fits so well with Echometer. After all, Echometer does nothing else than that  Support team self-reflection  and structure. But methods such as design thinking, collaborative work, and SCRUM are based on exactly this “systemic” philosophy of initiative and self-reflection.

Iterative improvement through self-reflection

And this is also evident in the content of all of the methods: All of these forms of work are iterative. That means: space for optimization is used and continuously implemented. There is no right or wrong. Based on independent assessments of the teams, procedures are further optimized or rejected in the iterations and replaced by more targeted ones.

We would like to illustrate this somewhat abstract statement with an example:

One company, we call it Handels GmbH, finds that 3% of sales are lost annually, while the competition is growing steadily. Handels GmbH has to take action and make its way. To do this, a new IT infrastructure has to be introduced, work processes improved and new market segments opened up. For this purpose, the mood of the employees is determined using Echometer, possible approaches for improvement are developed with agile workshops and the change is initiated and implemented using change management formats. 

The change management formats from Denkerprise as well as the functions of Echometer allow regular surveys and communication directions from management to the workforce (top down) as well as from the workforce to management (bottom up) to reflect the current status quo of cultural change towards an agile corporate culture determine. The procedure is the prerequisite for bringing the Handels GmbH company back on the growth path in the market.

So how do you pick up your organization and start sustainable cultural change?

Agile corporate culture: Start “agilization” of the transformation in 3 steps

Step 1: stimulate self-reflection

You cannot change what you are not aware of. In order to make a culture changeable, it must first be made perceivable. Many authors describe an (agile) corporate culture as “read-only” because it does not simply change these by defining new corporate values. In order to make a successful change, the difference in culture must be significant for every individual.

It is therefore important to encourage self-reflection and to offer everyone involved a change of perspective that allows a view from the outside in order to be able to compare company values with their own values.

Step 2: getting to know methods

Before rushing to question all existing framework conditions, it is important to provide employees with alternative working methods for agilizing the company.

At this point, in addition to online training, workshop formats with external moderation are also particularly suitable as examples. A “Design Thinking” workshop, for example, can lead to employees developing a completely new understanding of their own services. This alone can provide a clearer picture of which customer needs are behind the value creation steps and how they could be solved in a different way - the basis for innovation.

Such workshops are not only cross-hierarchical and interdisciplinary in your own organization as part of a change, but can also be carried out with customers and partners to improve cooperation, optimize processes or find new market segments.

In addition to defining your own added value, it is also important how you create this added value internally. Methods such as Kanban, SCRUM, Design Thinking, collaborative work and creative agile work are particularly promising and tried and tested approaches. This is exactly the focus of Denkerprise.

Step 3: continuous self-reflection - “listening to the organization”

Once the dependency on framework conditions and organizational culture has been understood and the teams have been given fresh impulses about possible forms of work through workshops, the real cultural change can begin.

Important here: Let the cultural change happen and give your teams the freedom to experiment with new methods and gain experience. What really needs to be maintained on an ongoing basis is continuous team reflection. Only if there is a framework for regular self-reflection will the cultural change remain sustainable and be driven forward by the teams.

As soon as self-reflection no longer takes place, teams are in danger of falling back into old patterns and maintaining existing ways of working, even if the framework conditions change - you are trapped in the hamster wheel again. You know this, then it says: “The changes have fizzled out again…”.

That’s why we have one with Echometer Feedback tool created that provides teams with a structured framework for continuous feedback. It works very simply: team members regularly give feedback that they share in their  Team retrospectives  Discuss and analyze (team meetings for self-reflection). Based on the feedback, they independently derive measures there, which then flow back into the feedback cycle. The effect of the measures will be discussed continuously in the next team retros:

Agile corporate culture: start with a free consultation

Would you like to find out whether and how the concept can be used in your company? Then let me know here for a free 15-minute consultation right now.

In the conversation we work out:

  • Where your current cultural change challenges lie
  • Which approaches are promising in your case
  • In what form Echometer & Denkerprise can help your company.

If that sounds exciting, reserve an appointment here now. We look forward to getting to know you personally!

About Us

Echometer, a spin-off from the University of Münster, and thinkers pinch have set themselves the task of supporting companies in the field of agile working methods and change management. Denkerprise introduces agile working methods and Echometer supports companies with its online tool in converting classic personnel and cultural development tools such as employee surveys and meta-communicative team discussions into an agile change management tool. Together, an agile corporate culture can be developed.

Arrange a phone call

Blog category

More articles on "transformation"

View all articles in this category
Checklist: 21 Habits for (new) People Managers (PDF)

Checklist: 21 Habits for (new) People Managers (PDF)

Have you ever thought about how much your team observes you on a daily basis? Not out of mistrust - but because your behavior as a manager has a direct impact on motivation, performance and satisfa...

Getting started with agile work - Agile Explorers

Getting started with agile work - Agile Explorers

At first glance, the agile world can seem very overwhelming. You can hear Kanban, Scrum & Co. and ask yourself the question: How does it all fit together and what can I start with? In this article...

Spiral Dynamics (PDF) - A groundbreaking development theory

Spiral Dynamics (PDF) - A groundbreaking development theory

Spiral Dynamics - what is actually behind it? The Spiral Dynamics PDF explains the basics of the theory using an example.

In a nutshell: Change management model according to Kotter

In a nutshell: Change management model according to Kotter

Companies are currently in a complex and dynamic environment, which is also known as <InternalLink page="vuca-arbeitswelt"VUCA World</InternalLink referred to as. As a result, day-to-day business i...

Scrum Master Salary: A brief overview of the Numbers

Scrum Master Salary: A brief overview of the Numbers

As a servant leader, the Scrum Master is one of the leading figures in agile ways of working. He or she bears the great responsibility of guiding a project through the myriad forks and tangles of s...

A Framework to understand & change Organizational Culture

A Framework to understand & change Organizational Culture

Definitions of Organizational Culture In science and research, there are usually very abstract definitions of organizational culture. That sounds something like this: “\Organizational culture is a]...

Revolutionizing Organizational Development: Reinventing Organizations by Frederic Laloux (Summary)

Revolutionizing Organizational Development: Reinventing Organizations by Frederic Laloux (Summary)

A crisp and concise summary of the most important findings from the book "Reinventing Organizations" by Frederic Laloux.

360-degree feedback review: 21 indispensable measures

360-degree feedback review: 21 indispensable measures

Are you considering introducing 360-degree feedback? We recommend these 21 indispensable measures to you. A guide from the psychologist ✓ for practice ✓

"The 5 dysfunctions of a team" by Patrick Lencioni (video)

"The 5 dysfunctions of a team" by Patrick Lencioni (video)

What are the 5 dysfunctions of a team and how can they be converted into functional behavior?

Echometer Newsletter

Don't miss updates on Echometer & get inspiration for agile working